PRINTED.COM
Bringing the influencer playground to the on-demand printing world
THE CHALLENGE
Online print and design company Printed.com are passionate about helping people tell their story through tangible solutions, whether that’s beautifully crafted business cards or high-quality flyers.
While already established within the wedding stationery niche, Printed.com sought to raise their profile in the broader design and creative communities.
To achieve this goal, they introduced The Creative Hub - a newly minted online space where designers and creatives could bring their visions to life using a wide selection of high-quality products.
The challenge for Lekker? Reshape market perceptions, engage a diverse audience, and increase awareness of the Creative Hub, all while operating within the constraints of a tight budget.
OUR RESPONSE?
Tapping into influencer marketing.
Utilising the power of video. Providing real solutions to artists.
Engaging audiences outside of the wedding bubble.
THE SOLUTION
Harnessing the power of social listening and customer analytics, we identified five creatives with highly-engaged followings who were also active customers of Printed.com. Ensuring a diversity of creative mediums, we briefed these artists to use various products, showcasing the versatility of Printed.com’s range.
The campaign unfolded through a dynamic blend of social features, deep-dive editorials, and a series of YouTube and Instagram video interviews.
Despite the modest budget, the strategy secured powerful organic engagement and reach.
The series was so successful that it has now become a regular and essential part of Printed.com's offering.
DELIVERABLES
Content audit/ social media playbook / editorial strategy/ influencer activation
