How does a global e-commerce platform create content that goes beyond product features and builds authentic community loyalty?
We helped an industry-leading
e-comm platform
create a quarterly print magazine that celebrated human-led stories at the intersection of tech, business, and culture. This approach allowed the brand to engage its audience offline, building meaningful connections and fostering community loyalty.
THE CHALLENGE
In a world dominated by digital content, this e-commerce giant needed to stand out and build genuine, human connections with its customers.
With 47% of people seeking downtime from digital devices due to fatigue, the brand recognised an opportunity to move beyond product features and create something that truly resonated with its community.
The challenge was to develop a platform that tapped into key cultural moments, offering stories that inspired and connected, while fostering long-term loyalty.
OUR RESPONSE?
We developed a quarterly print magazine designed to deliver human-led stories and thought leadership content, aligned with key moments in the brandโs community calendar.
By taking an editorial approach, we moved away from product-centric messaging, creating deeper connections through personal stories and trend-driven insights.
The magazine covered a broad spectrum of topics at the intersection of tech, business, and cultureโfrom interviews with industry leaders to exploring the impact of viral trends like TikTok and the return of Y2K fashion.
Our strategy positioned the brand as a thought leader, blending business insights with cultural relevance, all while building relationships across sectors.
THE
DELIVERABLES
Editorial strategy / print magazine concept / human-led storytelling / cross-sector relationship-building content