We are
Next-gen editorial for brands that think differently
WE USE HUMAN CREATIVITY TO FUTURE-PROOF BRANDS
Lekker is a creative content collective comprising freelance writers, creatives, producers, and strategists. Using a mashup of editorial services and branded content marketing, we tell smart and strategic stories to make businesses bold, culturally relevant and future-facing. From our studio in the UK, we work with clients who are inspired by thinking differently.
We level up and rethink brand content beyond mediocre AI-written copy, creating digital, video, print, and audio that connects, engages, and entertains. From viral podcast treatments and curated social media series to print magazine concepts, we are next-generation editorial.
Next-gen editorial
/ˌnɛks(t)dʒɛn ɛdɪˈtɔːrɪəl/
noun
Content made by humans, not robots, that makes audiences think, act and feel.
WHAT WE DO
Turn brands into smart storytellers
We build teams tailored to the individual needs of the businesses we work with, matching briefs with the talent and skill set they require. Whether it’s a viral podcast format or a social treatment that will get you liked, we’ll work with you to find a unique way to express your brand story with lasting impact on your target audience.
Find real voices in an AI world
In a time where AI copy is becoming the norm, we believe the value of human-led content is greater than ever. People connect with people, not robots. We work with businesses to find their voice and discover authentic stories, honing a narrative that resonates.
Get B2Bs acting more B2C
We combine our experience working for some of the most recognizable B2C brands with our writing creds for the world’s most-read publications to align with a reader's personal beliefs, so you can build brand trust that sparks conversations.
Stories We’ve Told So Far
In branded content, we trust. From editorial manifestos to content strategies in action, here’s a dose of Lekker’s content creation services.
We’ve written headlines for…
