How do you create marketing collateral that’s as unconventional as the brand itself?
We partnered with Color-Ville…
led by creative genius Simon March, to create a punk-inspired zine concept that perfectly reflects their DIY ethos and bold creative vision.
Swapping the traditional paint brochure for a zine allowed us to celebrate the brand’s unique personality and connect with their audience in an authentic, hands-on way.
Image credit: @MaxOppenheimTHE CHALLENGE
Color-Ville, known for its distinctive French Alabastine paint and led by visionary Simon March, is anything but traditional.
With a reputation as the "punk" of the paint world, Color-Ville thrives on creativity, imperfection, and DIY spirit. The challenge? Create marketing collateral that stayed true to these core values while rejecting the polished, commercial feel of typical paint brochures.
The aim was to resonate with Color-Ville’s creative target audience, aged 30-55, who find inspiration in culture, music, and art.
OUR RESPONSE?
Reinvent the paint brochure – punk meets DIY
THE BREAKDOWN
We turned away from conventional brochures and proposed a zine—an iconic format rooted in punk culture, DIY, and rebellion. The zine’s raw, tactile nature aligned perfectly with Color-Ville’s ethos, transforming their philosophy into something tangible.
Each issue of the zine is designed to bring Simon March’s manifesto to life, combining his signature colour circles with provocative statements like "Good Taste = No Taste" and "Paint a room the colours of an LP sleeve you haven’t heard for ages."
The first issue, titled Beware of Anyone with a Manifesto, tapped into Color-Ville’s irony and disruptive spirit. The zine featured bold layouts, cultural references, and Simon’s personal philosophies, making it the antithesis of the polished, trend-led paint brochures that dominate the market.
THE DELIVERABLES
Zine concept and editorial strategy / DIY-inspired print magazine / cross-platform content strategy