How does a new travel platform engage Gen Z in a saturated market?
We helped Yond create BeYond…
a hybrid print and digital magazine with integrated social activations for every article.
Designed to be a magazine Gen Z actually read, the zine brought the future of travel to life, tapping into the audience’s craving for nostalgic lo-fi content and moving them away from zombie scrolling.
THE CHALLENGE
YOND is a groundbreaking travel social commerce platform that blends social media with e-commerce, allowing travellers to turn saved posts into bookings in just a few clicks.
But with the travel space increasingly crowded, YOND needed to find a way to stand out and connect with Gen Z—a generation that demands fast, authentic and trend-led content.
The challenge was to create a magazine that built on the nostalgia of print for a digital-first audience—seamlessly integrating social-first content and appealing to Gen Z’s habits, while still delivering engaging, future-focused travel stories.
OUR RESPONSE?
We developed BeYond Zine, a 360-degree hybrid print and digital magazine with social activations for each article, redefining what an editorial magazine can be for Gen Z.
THE BREAKDOWN
Every BeYond feature didn’t just live on the page; it was brought to life on social media, with assets designed to play out across Instagram, TikTok and beyond.
Think voiceovers, carousels, street-style Q+As, expert interview snippets—all carefully curated to make each article resonate digitally.
Content ranged from future travel trends like TikTok Hotspots and Gigs-tripping 2.0 to Bougie Bars and The Rebrand of the ‘00s ‘Gap Yah’. We worked with top writers from Dazed, National Geographic, GQ, The Face, i-D, and woo to ensure the editorial was rooted in Gen Z’s interests and delivered in a tone that felt fresh, relevant and exciting.
THE RESULTS
BeYond Zine has just launched, and while we’re still gathering data, we’ve had some really exciting audience responses so far.
By keeping our content rooted in Gen Z’s world, we’re confident the hybrid approach will keep them engaged and returning for more.
We’ll be sharing stats soon, so watch this space.
